However, the rise of social networks, such as Facebook and Myspace, has accelerated the growth of daily deals sites, allowing popular deals to spread virally. Other online businesses, including Facebook, and Google tested their own daily deal sites, withdrawing them after they proved unsuccessful.

In November 2008, Groupon entered the market and became the second fastest online company to reach a billion-dollar valuation. By late 2006, the deal-of-the-day industry had greatly expanded to over 100 deal-a-day sites. The deal-of-the-day concept gained popularity with the launching of in July 2004, although Woot itself was a modified version of earlier dot-com bubble sites such as uBid.

Potential customers register as members of the deal-a-day websites and receive online offers and invitations by email or social networks.Īs of 2011, deal-of-the-day sites have continued to grow in popularity, although new concerns have arisen over the longevity of the concept and the financial viability of one-day deals for small businesses. Deal-of-the-day (also called daily deal or flash sales or one deal a day) is an ecommerce business model in which a website offers a single product for sale for a period of 24 to 36 hours.

Amazon deal of the day